We are in
for Better Decisions

We assist clients with their insurance buying decisions, aiming to optimize the balance of risk transfer and retention financing through valuation and analysis.

Trusted by the Top Partners

What We Do

Expertise Across Today’s Risk and People Issues

Customized Solutions for Risk Management

At PrimeWell Assure, we specialize in providing comprehensive risk management and insurance solutions designed to empower businesses to thrive with security and confidence. We understand that each client’s risk landscape is unique, and we’re dedicated to delivering tailored strategies that address specific industry challenges and goals.

Our team works closely with clients to identify, assess, and mitigate risks through an integrated approach. Our services range from broking and risk transfer, where we connect clients with the best-fit insurance providers and risk partners, to strategic consulting that dives deep into risk analysis, resilience planning, and long-term growth strategies. We leverage a global network of partnerships to access cutting-edge solutions, ensuring our clients are equipped with the tools and support they need to navigate a constantly evolving environment.

PrimeWell Assure is not only a partner in risk; we’re also an advocate for opportunity. By focusing on reducing exposure and optimizing risk-taking, we empower businesses to focus on their growth and vision. Our commitment to quality, client-first solutions, and innovation drives everything we do, helping companies across industries safeguard their future with confidence.

The Story

Our Story

Customized Solutions for Risk Management

PrimeWell Assure was founded on the principle that every organization deserves a solid foundation to confidently face tomorrow’s challenges. With the growing complexity of today’s risk landscape, our founders recognized the need for a dynamic, proactive, and client-focused risk management firm that could help businesses turn uncertainty into opportunity. This belief inspired the creation of PrimeWell Assure—a company that values resilience, integrity, and growth as the cornerstones of its mission.

From our early days, PrimeWell Assure set out to redefine how organizations approach risk. We assembled a team of experienced professionals, each bringing deep industry knowledge and a commitment to client success. Over the years, we have built a reputation for excellence, grounded in our ability to adapt and evolve alongside our clients’ needs.

Chief Executive Officer (CEO)

James Anderson

Information, Trend, and Analytics

Our analytical capabilities drive the development of innovative tools and deliver exceptional service, unlocking valuable insights and offering clients enhanced options for success.

Chief Operating Officer (COO)

Michael Bennett

Guidance and Expertise

Integrated structure and capabilities ensure that clients receive more comprehensive advice, both within and across their Risk and People strategies.

Chief Risk and Innovation Officer (CRIO)

Sophia Williams

Outstanding Results

Client leaders leverage PrimeWell Assure's global capabilities to provide tailored local solutions, empowering clients with the clarity and confidence to safeguard and expand their business."